Post by account_disabled on Feb 24, 2024 1:51:50 GMT -8
After watching this webinar youll come away having learnt g Why using tone of voice matters The anatomy of voice and how to use it How to sound authentic when selling your brand Examples of what brands are doing it right and how You can watch this webinar access our range of valuable resources and our fantastic community by becoming a Girls in Marketing Member. So a brands tone of voice is important because it influences the impression people have of your brand. But whats the difference between tone and voice Whats the difference between tone The and voice As weve established our tone of voice is the way we sound when we speak out loud.
But whats the difference between tone and voice Well think of it this way. Your voice is your personality and your tone is your mood. Like your personality your voice doesnt change whilst your tone can differ depending on the situation. What does this mean for brands That their Guatemala WhatsApp Number List voice should remain the same but their tone can change based on whats appropriate for a platform or audience. For example if a brand is active on TikTok their tone may be more casual and humorous than on LinkedIn as its a platform targeted towards professionals. As the top ranked soft drink brand worldwide CocaCola needs no introduction.
CocaColas tone of voice is and always has been optimistic. They use lighthearted language to appeal to a varied audience and emphasise creating moments of happiness. Whether we look at a television advert or social media post CocaColas brand tone of voice is evident and familiar. Whilst the same can be said for CocaColas LinkedIn presence their tone of voice on the platform is definitely more formal and focuses on business success environmental and sustainability efforts and their employees.
But whats the difference between tone and voice Well think of it this way. Your voice is your personality and your tone is your mood. Like your personality your voice doesnt change whilst your tone can differ depending on the situation. What does this mean for brands That their Guatemala WhatsApp Number List voice should remain the same but their tone can change based on whats appropriate for a platform or audience. For example if a brand is active on TikTok their tone may be more casual and humorous than on LinkedIn as its a platform targeted towards professionals. As the top ranked soft drink brand worldwide CocaCola needs no introduction.
CocaColas tone of voice is and always has been optimistic. They use lighthearted language to appeal to a varied audience and emphasise creating moments of happiness. Whether we look at a television advert or social media post CocaColas brand tone of voice is evident and familiar. Whilst the same can be said for CocaColas LinkedIn presence their tone of voice on the platform is definitely more formal and focuses on business success environmental and sustainability efforts and their employees.